The More You Know is a series of Emmy Award-winning public service announcements broadcast on the NBCUniversal family of channels in the United States and other locations. These PSAs are broadcast regularly during NBC's programming in primetime, late night, and Saturday morning.
The spots feature personalities from various NBC shows. Tom Brokaw was the first person to do a The More You Know spot; it aired on NBC in September 1989.
The first 'comet trail' star logo was created by Paul Johnson on an animation stand using a slit scan technique at R/Greenberg Associates in Manhattan. They were later updated using three-dimensional computer graphics.
In 2010 and 2011, US President Barack Obama participated in the campaign, encouraging parents to be more involved in their children's education. Several past presidents have also participated, including President Bill Clinton and President George H. W. Bush.
"El Poder de Saber" is The More You Know's sister campaign on Telemundo. While the other U.S. broadcast networks
A former couple, separated for over 20 years, were reunited after being told their son had only 3 months to live. What should they do as parents? As they worried, they soon began to feel the weight of their family ties...
The series "Beautiful Mind" is a loose adaptation of the life of Dr. Hossein Baharvand, a prominent Iranian researcher in the field of biology, depicting her scientific and mental challenges.
Zeinab Al-Shalaqani, a member of the Iron Women's Party, is a dictator who preaches democracy. She chooses everything for her sons and controls every detail of their lives. Suddenly, her son who has been absent for twenty years returns and tries to solve his brothers' problems with their mother.