The series focuses on core values established more than 30 years ago by Sanrio such as: happiness, family values, friendship, and educational values. Unlike the older series, which were short and cute episodes, this is an educational TV series that targets both the children and their parents. The animation works together with real actors in teaching children from age two to six about words, simple math, shapes, colors and foreign languages like Chinese & Japanese. The series offers an entertaining way for children to learn about social interaction and behavior while following the adventures of Hello Kitty. Hello Kitty establishes a new image, giving children more things to learn from, rather than just being sweet and cute.
The strange story of Boxi, the cardboard dog, and Cartommy, the cardboard boy, who come to life in the imaginery world of a child, built from household waste. All characters in the series can actually be cut and folded from paper.
Kater Kurt, accompanies the young viewers on an exciting journey through the fascinating world of animals and presents local and exotic wild animals as well as popular and unusual pets in an entertaining way. In this way, the children get to know and understand their abilities, their characteristics, their needs and their living space.