A weekly television talk show, which selected young women, ages 14–25, to promote education, skills and choosing the right career.
Nestlé Nesvita's Women of Strength initiative aims to provide young urban women with the tools and guidance to create positive, goal-achieving changes in their lives. It tells stories of strength from women who thought they had achieved something extraordinary in life and deserved the title of ‘Woman of Strength’.
The concept of this program is to find expressions that perfectly capture complex emotions, which are difficult to put into words in various everyday situations. It revolves around the key phrases "What do you call this feeling?" and "Why not turn those indescribable emotions into words?"