The Persuaders

The Persuaders (2004)


  • Genre: Documentary
  • Release Date: 2004-11-09
  • User Rating: 8/10 from 4 ratings
  • Runtime: 0h 55min
  • Language: English
  • Directors: Rachel Dretzin, Barak Goodman.
star 8/10
From 4 Ratings

Summary

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

The Persuaders Trailer

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  • Douglas Atkins

    as Himself
  • Scott Donaton

    as Himself
  • Linda Eatherton

    as Herself
  • Stuart Ewen

    as Himself
  • Richard Ford

    as Himself
  • Richard Frank

    as Himself
  • Bob Garfield

    as Himself
Directing Rachel Dretzin Director
Directing Barak Goodman Director
Writing Barak Goodman Writer
Writing Douglas Rushkoff Writer

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