The famous racing driver Jason Watt drove wrong and became paralyzed for life. Now he has got another chance through his son Noah, who will also be a race car driver. They share the dream of becoming the best in the world, but it's hard to be a father and son when there's so much at stake.
Mikka and Noah don't know each other, they are in their early 20s and desperately pursuing the perfect life in their own way. They take drugs to perform better and escape from everyday life, but now the price is about to be too great.
Vitus is stuck in a rut until he meets the optimistic and adventurous Emma. The two start a relationship, but Vitus leaves out the detail that his ex-girlfriend is pregnant.
Hjalte, a soccer enthusiast with muscular dystrophy, wins a trip to the World Cup in Russia. Unfortunately, he has to be accompanied by the fast-talking, overly optimistic fan William Skov, who challenges all of Hjalte's limits.
They spend money, a lot of money! It is expensive to live the perfect life, and have the perfect appearance. They shop for expensive clothes, bags, shoes, jewelry, makeup, beauty treatments and experiences in one go. It's all about the next purchase and the right image. But who are the girls really, and why does the recognition of the outside world fill so much for them?