The first season of Muodin huipulle started airing on Finland's MTV3 on 1 October 2009 at 20.00. The show was hosted by fashion designer and entrepreneur Minna Cheung in Heidi Klum's role and fashion editor and host Jaakko Selin fills Tim Gunn's role as fashion mentor.
The winner of Muodin huipulle received a one-year contract with Spalt PR, one year cooperation with L'Oreal Paris hair and makeup, and a Bernina Sewing Machine worth €6,000. In addition to this, the winner's collection was featured in the February 2010 issue of Finnish fashion magazine Olivia.
X Factor is the Finnish version of X Factor, a show originating from the United Kingdom. It is a television music talent show contested by aspiring pop singers drawn from public auditions. The first season concluded in May 2010, and it has not been announced when the second season will begin.
In Hell's Kitchen, 12 professional chefs compete to win the infamous kitchen. During the filming, the Hell's Kitchen restaurant will be opened in the center of Helsinki, where the chefs will only prepare dishes from the menu of head chef Sauli Kemppainen for dinner guests who are used to the best.
Mitä tänään syötäisiin on MTV3-kanavalla arkipäivisin nähtävä ruokaohjelma, jonka ensimmäinen jakso nähtiin 3. syyskuuta 2007 ja sen kesto on noin 5 minuuttia. Ohjelman juontajana ja kokkina toimii Aki Wahlman. Ohjelman nimi on tullut Pirkan sloganista: Mitä tänään syötäisiin?