Beto Rockfeller is a Brazilian telenovela produced by TV Tupi and aired from November 4, 1968 to November 30, 1969. It was created by Cassiano Gabus Mendes, written by Bráulio Pedroso and directed by Lima Duarte and Walter Avancini.
Sua Vida Me Pertence was the first in a tradition of telenovelas in Brazil. Broadcast by TV Tupi in São Paulo in black and white in 1951, it pioneered the genre worldwide, and featured Brazil's first on-screen kiss.