The series revolves around the lives of Ukrainian teenagers in a secondary school class. The teenagers struggle with bullying, including the Blue Whale Challenge, lack of parental support, suicidal behavior, LGBT identity crises-a subject that is rarely portrayed on Ukrainian television-alcoholic parents, and speech disabilities. In one of the show's main plot lines, the main characters are stalked on the Internet by an anonymous person who pretends to be their friend.
A group of young contestants from Ukraine compite against each other in a variety of challenges to determine who will win title of the new 'Ukrainian supermodel' along with a lucrative modelling contract, and other prizes in the hope of a successful future in the modeling industry.
Two comedians Serhiy Prytula and Andrey Molochnyy turn themselves into various characters that represent regular Ukrainians in the early 2000s. Characters include cops, astronauts, cleaning staff at the Verkhovna Rada, soldiers and many more. This show is an adaption of the British show "Little Britain".
According to the rules of the project, 10 couples "ex" settle in the house to test their feelings. For the purity of the experiment, the boys and girls will live separately. Once a week they undergo two individual and one joint test. Participants will be tested to help reveal their characters, attitudes towards each other, the most secret secrets and true desires. At the end of each week, one pair drops out. The couple, who will be able to pass all the tests and fully understand their feelings, wins in reality and receives a big cash prize.