Mallia-E-Kitchen is an Indian cookery television series that premiered on Colors on July 12, 2009. The first season of series is hosted by Shruti Seth and is sponsored by LG Corp. Each episode consists of a cookery competition between two women who prepare the same dish; however, one of them prepares it on the traditional gas stove and other concocts it in a microwave oven in a deadline of 20 minutes. The food concocted is first commented by a chef and then tasted by the celebrity guest, who is supposed to guess whether the dish he liked was made on microwave or stove. The name of the winner is kept anonymous until the guest decides which one was the best. The winner is given the title of "LG Mallia-E-Kitchen" and an LG microwave oven from regional director of LG.