Star Awards 2010 was a double television award ceremony held in Singapore. It is part of the annual Star Awards organised by MediaCorp for the two free-to-air channels, MediaCorp Channel 8 and MediaCorp Channel U. Star Awards 2010 was telecast 'LIVE' on Channel 8, on 18 April 2010 and 25 April 2010. Both ceremonies commenced at 1900 hrs, where the results were announced. The 1st ceremony was held in MediaCorp TV Theatre while the 2nd ceremony was held in the Resorts World Sentosa. For the first time, viewers will be able to catch the presentation of the Professional awards on Channel 8. The ceremony was aired live on April 18, while the annual Star Awards prize presentation was aired on April 25. A post-show was held after the awards ceremony on 25 April 2010, which was telecasted on Channel U at 2200hrs. The nomination lists for the main categories were announced on 3 February 2010. Nominations for the popularity awards were announced on 18 March 2010. Six new awards have also been introduced - Favourite Male Character, Favourite Female Character, Most Unforgettable TV Villain, Male Media Darling, Female Media Darling and Rocket Award, with the first three winners to be decided based on public voting. Online voting for the Favourite Male/Female Characters run from March 1 to April 11 and the Top 10 nominees of both categories will battle for their respective titles during the live telecast of the Awards on April 18. Viewers can also pick the Most Unforgettable TV Villain during the telecast of the first awards show.
