STV Appeal is a Scottish charity appeal organised by STV and The Hunter Foundation, in aid of the STV Charitable Trust. An annual venture, the STV Appeal is committed to providing support across a wide range of issues affecting Scotland, and in its first year the charity's work was focused on supporting children and young people affected by poverty. Working closely with six major Scottish charities, each of them well-established experts in the area of child poverty, STV Appeal helps local projects all over the country who work hard to support children at risk of poverty. In addition to raising essential funds, STV Appeal 2011 focused on raising awareness, challenging stereotypes and bringing attention to the real extent of child poverty in Scotland, aiming to tackle both the causes and effects of poverty and disadvantage.
