It's All About Amy (2011)
Essex's Diamond Girl
- Genre: Documentary, Reality
- First Air Date: 2011-12-01
- Last Air Date: 2012-01-19
- Total Seasons: 1
- Total Episodes: 8
- Status: Ended
- Episode Runtime: 60 min.
- Network: 5
It's All About Amy is a British fly on the wall reality television series based on the life of Amy Childs, her family and friends that began airing on 1 December 2011 on Channel 5 as part of a 8-part series. Channel 5 cancelled It's All About Amy on 26 January 2012 due to low ratings.
